K2 Scientific

K2 Scientific is a B2B ecommerce business that specializes in selling medical grade freezers and refrigerators. In the past, they faced challenges tracking revenue generated from their PPC campaigns and driving revenue profitably. They also struggled with their product feed and didn’t have a good shopping strategy to reach customers looking for their products online.

• Developed a custom report to track all the cart sale revenue and quote revenue generated from our PPC campaigns.
• Enabled us to monitor our revenue more effectively and allocate the budget more efficiently.
• Fixed product feed issues preventing products from showing on Google Ads.
• Optimized product titles to show for more relevant B2B search results.

In addition, we created a robust shopping campaign structure and optimized their product feed so their most important products were eligible to show on Google. This resulted in a huge increase in conversions and revenue, which had a huge impact on the account.