Pandora CloudCover
Services: Google Ads, Bing Ads
About the Company
Pandora CloudCover provides streaming music services for businesses. With their platform, businesses can lay licensed background music and custom audio in store, powered by Pandora.
Approach
- Analyzed and optimized the account structure to push spend to the campaigns, ad groups and keywords performing the best.
- Leveraged smart bidding (tCPA) where needed to help lower the CPL.
- Optimized the ad copy to help drive better engagement with the ads and improve CTRs.
- Added irrelevant search terms as negatives to help improve traffic and lead quality.
- Added converting search terms as keywords to help expand the account’s keyword coverage and drive more leads.
- Launched new campaigns around highly relevant keywords to help grow lead volume.
Results
%
Increase in leads
%
Reduction in cost per lead
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