Pandora CloudCover
Google Ads
Bing Ads
Pandora CloudCover provides streaming music services for businesses. With their platform, businesses can lay licensed background music and custom audio in store, powered by Pandora.
APPROACH
Leveraged smart bidding (tCPA) where needed to help lower the CPL.
Optimized the ad copy to help drive better engagement with the ads and improve CTRs.
Added irrelevant search terms as negatives to help improve traffic and lead quality.
Added converting search terms as keywords to help expand the account’s keyword coverage and drive more leads.
Launched new campaigns around highly relevant keywords to help grow lead volume.
RESULTS
110
%
Increase in Leads
90
%
Reduction in cost per Lead
600
%
Increase in multi-location Leads
We’re extremely pleased to continue the ongoing partnership and look forward to future initiatives together.
Cindy Sithi-Amnuai
Associate Director of Ops & Analytics, Pandora CloudCover
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