Pandora CloudCover

Google Ads

Bing Ads

Pandora CloudCover provides streaming music services for businesses. With their platform, businesses can lay licensed background music and custom audio in store, powered by Pandora.

APPROACH

Leveraged smart bidding (tCPA) where needed to help lower the CPL.

Optimized the ad copy to help drive better engagement with the ads and improve CTRs.

Added irrelevant search terms as negatives to help improve traffic and lead quality.

Added converting search terms as keywords to help expand the account’s keyword coverage and drive more leads.

Launched new campaigns around highly relevant keywords to help grow lead volume.

RESULTS

110

%

Increase in Leads

90

%

Reduction in cost per Lead

600

%

Increase in multi-location Leads

We’re extremely pleased to continue the ongoing partnership and look forward to future initiatives together.

Cindy Sithi-Amnuai

Associate Director of Ops & Analytics, Pandora CloudCover

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