Recycle Away
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Recycle Away is a B2B ecommerce business that specializes in selling commercial trash cans and recycling bins. In the past, they faced challenges in tracking the revenue generated from their PPC campaigns and driving revenue profitably.
Furthermore, they had difficulty reaching their target audience, and a significant portion of their advertising budget was being spent on B2C buyers rather than the intended B2B audience.
APPROACH
Developed a custom report to track all the cart sale revenue and quote revenue generated from our PPC campaigns.
Used the custom report to set campaign budgets and budget allocation decisions.
Optimized the product feed to show for more relevant B2B Searches.
Curated performance max campaigns based on the best selling products to help push spend to the products performing the best.
In addition, we curated highly-targeted shopping and performance max campaigns based on the best performing recycling bins and trash cans, which allowed us to push more budget towards them.
RESULTS
37
%
Increase in return on ad spend (ROAS)
12
%
Increase in revenue
18
%
Reduction in wasted spend
Thanks to PPC Boost’s efforts,we have achieved a monthly ROAS of 250%–300%, exceeding expectations. The team executes a smooth workflow through timeliness and effective communication, and has been prompt and receptive throughout the partnership.
Dave Frazier
Marketing Director, Recycle Away
BOOST SALES PERFORMANCE
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