Guides, checklists, and cheatsheets to help you run smarter paid search campaigns.
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Discover top responsive search ads strategies for high-intent e-commerce keywords. Optimize your Google Ads ad copy for profitable PPC growth in 2025.
Discover how using negative keywords, search terms reports, and smart strategies can reduce wasted spend and boost performance in PPC campaigns.
Learn what the Performance Max learning period means for your PPC strategy, why 'optimization thrash' hurts results, and our top PMax best practices.
Discover how a product-tiered structure supercharges performance max asset groups. Learn advanced e-commerce PMax structure tips for higher ROAS and scale.
Discover why merchant center feed optimization is essential for shopping ads ROAS. Learn actionable tips to maximize feed quality and campaign performance.
Discover what a good CPC for Google Ads really means in 2025, why industry benchmarks mislead, and how to set winning, profitable CPC targets for your brand.
Discover what a good CPC for Google Ads truly means in 2025, real Google Ads benchmarks, and how to evaluate CPC for your business goals. Insights by PPC Boost.
Learn how to evaluate Google Ads recommendations for real ROI. Avoid auto-applied traps and optimize Google Ads for profit, not just score.
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PPC Boost has been instrumental in scaling our Google and Facebook ad accounts. We were able to hit $9MM in topline revenue in our first year in business with ROAS over 400%. Their level of experience with high spending Google & Facebook accounts is hard to find.
PPC Boost has been amazing at taking our paid search campaigns to the next level! We are uniquely positioned in the B2B e-commerce space and PPC Boost was able to set up custom reporting, allowing us to more accurately measure success from both cart sales and quote sales in Salesforce. This has helped ensure that our paid media efforts are getting the best ROI.
Thanks to PPC Boost, Home Labs increased their Google Ads budget, performance, and profit by over 200%. The team met the KPIs and expectations and stood out for their professionalism. They communicated regularly through emails and video calls and reported results through a custom dashboard.
Unlike most agencies we've worked with, Brian and Dalton actually cared about our company. They worked late hours and went above and beyond to make sure our KPIs were met and that we were satisfied with their performance. They became an extension of our team as opposed to outside help.
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