Guides, checklists, and cheatsheets to help you run smarter paid search campaigns.
Browse featured resources
Discover top responsive search ads strategies for high-intent e-commerce keywords. Optimize your Google Ads ad copy for profitable PPC growth in 2025.
Discover how using negative keywords, search terms reports, and smart strategies can reduce wasted spend and boost performance in PPC campaigns.
Portfolio bidding can lift Google Ads performance, but it can also mask weak campaigns. Learn when to group campaigns, how to audit shared intent, and how to spot budget leaks early.
Budget limited Google Ads vs learning limited: decode campaign status labels, avoid resets, and fix delivery or Smart Bidding fast.
Seasonality adjustments Google Ads help promos lift CVR without post-sale chaos. Learn when to use them and how to set % fast.
Prevent ad fatigue when scaling. Coordinate creative refresh and budget reallocation using frequency and CPA signals to avoid crashes.
Build a PPC forecasting model using CPC, CVR, and AOV to calculate ROAS, plan budgets, and set realistic paid media forecasts.
Offline conversion tracking Google Ads connects GCLIDs and CRM data to track leads to revenue, import closed-won sales, and optimize Smart Bidding for profit.
TESTIMONIALS
PPC Boost has been instrumental in scaling our Google and Facebook ad accounts. We were able to hit $9MM in topline revenue in our first year in business with ROAS over 400%. Their level of experience with high spending Google & Facebook accounts is hard to find.
PPC Boost has been amazing at taking our paid search campaigns to the next level! We are uniquely positioned in the B2B e-commerce space and PPC Boost was able to set up custom reporting, allowing us to more accurately measure success from both cart sales and quote sales in Salesforce. This has helped ensure that our paid media efforts are getting the best ROI.
Thanks to PPC Boost, Home Labs increased their Google Ads budget, performance, and profit by over 200%. The team met the KPIs and expectations and stood out for their professionalism. They communicated regularly through emails and video calls and reported results through a custom dashboard.
Unlike most agencies we've worked with, Brian and Dalton actually cared about our company. They worked late hours and went above and beyond to make sure our KPIs were met and that we were satisfied with their performance. They became an extension of our team as opposed to outside help.
BOOST SALES PERFORMANCE
Let the PPC Boost team dig into your account and provide recommendations on how to improve performance and scale your business.
One useful email each week. Unsubscribe anytime.