Guides, checklists, and cheatsheets to help you run smarter paid search campaigns.
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Discover top responsive search ads strategies for high-intent e-commerce keywords. Optimize your Google Ads ad copy for profitable PPC growth in 2025.
Discover how using negative keywords, search terms reports, and smart strategies can reduce wasted spend and boost performance in PPC campaigns.
Offline conversion tracking Google Ads connects GCLIDs and CRM data to track leads to revenue, import closed-won sales, and optimize Smart Bidding for profit.
Build a paid media dashboard leaders trust. Track 12 ecommerce KPIs that tie spend to profit with clean PPC reporting, pacing, and MER.
Cross-channel reporting without double counting: normalize attribution, choose a source of truth, and track blended ROAS across Google, Meta, and Amazon so you can trust the numbers and scale profitably.
Marketing mix modeling vs multi-touch attribution: a practical guide for midmarket ecommerce measurement, budget allocation, and realistic optimization in 2026.
Incrementality testing made simple: run geo lift tests and holdouts without a data team, prove paid media incrementality, and reallocate spend with confidence.
Profit based bidding turns COGS and margin into conversion values so Smart Bidding optimizes for profit, not revenue. Set margin based ROAS targets.
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PPC Boost has been instrumental in scaling our Google and Facebook ad accounts. We were able to hit $9MM in topline revenue in our first year in business with ROAS over 400%. Their level of experience with high spending Google & Facebook accounts is hard to find.
PPC Boost has been amazing at taking our paid search campaigns to the next level! We are uniquely positioned in the B2B e-commerce space and PPC Boost was able to set up custom reporting, allowing us to more accurately measure success from both cart sales and quote sales in Salesforce. This has helped ensure that our paid media efforts are getting the best ROI.
Thanks to PPC Boost, Home Labs increased their Google Ads budget, performance, and profit by over 200%. The team met the KPIs and expectations and stood out for their professionalism. They communicated regularly through emails and video calls and reported results through a custom dashboard.
Unlike most agencies we've worked with, Brian and Dalton actually cared about our company. They worked late hours and went above and beyond to make sure our KPIs were met and that we were satisfied with their performance. They became an extension of our team as opposed to outside help.
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