GOOGLE ADS PPC CLUSTER

PPC (Pay Per Click)

On Page PPC

• Keyword research

• Match types setup

• Negative keywords

• Ad copy writing

• Assets setup

• Landing page match

• Conversion tracking check

Off Page PPC

• Competitor research

• Audience research

• Remarketing setup

• YouTube ads support

• Display ads support

• Email list targeting

• Social proof and reviews

Technical PPC

• Google tag setup

• GA4 link

• Google Ads link

• Conversions set correct

• Enhanced conversions

• UTM tracking

• Looker Studio report

Local PPC

• Location targeting

• Call ads setup

• Map and local assets

• Business profile link

• Local keywords

• Business hours setup

• Service areas setup

Tools

• Google Ads

• Keyword Planner

• Search terms report

• Google Analytics

• Google Tag Manager

• Looker Studio

• Google Business Profile