Guides, checklists, and cheatsheets to help you run smarter paid search campaigns.
Google Ads
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Discover top responsive search ads strategies for high-intent e-commerce keywords. Optimize your Google Ads ad copy for profitable PPC growth in 2025.
Discover how using negative keywords, search terms reports, and smart strategies can reduce wasted spend and boost performance in PPC campaigns.
The cross-channel playbook, Google, Meta, and Smart Bidding, we used to grow a DTC lighting brand profitably without burning budget on bad clicks.
Discover the shift from keyword-led setups and manual bidding to a modern, signal-based PPC strategy focused on business outcomes, profit, and automation.
Unlock 100 expert Google Ads tips covering Use Cases, Methods, Console navigation, and Automation. The complete roadmap to scaling your PPC performance.
Master the fundamentals of Google Ads with our A-Z guide. From Account Structure to Zero-Waste Spend, learn the key terms to scale your PPC campaigns.
Learn the step-by-step framework for Google Ads success. From account setup and structure to bidding strategies and conversion tracking.
Master the evolution of paid search. A 9-step strategic framework by Brian Lasonde moving from traditional keywords to total category ownership.
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PPC Boost has been instrumental in scaling our Google and Facebook ad accounts. We were able to hit $9MM in topline revenue in our first year in business with ROAS over 400%. Their level of experience with high spending Google & Facebook accounts is hard to find.
PPC Boost has been amazing at taking our paid search campaigns to the next level! We are uniquely positioned in the B2B e-commerce space and PPC Boost was able to set up custom reporting, allowing us to more accurately measure success from both cart sales and quote sales in Salesforce. This has helped ensure that our paid media efforts are getting the best ROI.
Thanks to PPC Boost, Home Labs increased their Google Ads budget, performance, and profit by over 200%. The team met the KPIs and expectations and stood out for their professionalism. They communicated regularly through emails and video calls and reported results through a custom dashboard.
Unlike most agencies we've worked with, Brian and Dalton actually cared about our company. They worked late hours and went above and beyond to make sure our KPIs were met and that we were satisfied with their performance. They became an extension of our team as opposed to outside help.
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